Impact

Case Studies

Digital Strategy / Audience / Revenue

Nitro Circus Digital Transformation

Strategic rebuild of the entire content ecosystem for Travis Pastrana's legacy action sports brand, from activating archival content libraries for engagement and monetization to new content ideation and production. Led socially-native programming, platform prioritization, OTT, data-driven audience development, emerging tech experimentation, organic marketing, and branded content enablement.

Digital Audience Growth

200%

Gen Z & Gen Alpha

$0→8fig

Content Revenue

400%

YouTube Growth

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Creator Ecosystem / IPO

Creator Ecosystem Built for IPO Scale

Built and scaled a 10K+ Creator community from the ground up through a $1.5B NYSE IPO, developing the product tools, lifecycle marketing, live events, and incentivization infrastructure that drove retention and scale. Recruited and managed 3,000 Influencers for brand collaborations, O&O property videos, and YouTube deals at scale. Worked with Creators including Cassey Ho (@blogilates) and Chriselle Lim (@chrisellelim) among others.

10K+

Creators in Ecosystem

200K+

Content Pieces / Month

$1.5B

IPO Valuation

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Platform Partnerships

YouTube & Social Platform Partnerships

YouTube Original Channels, Facebook Watch original series, Snapchat Discover. Recruited Creator talent, negotiated deals, and owned end-to-end execution from ideation through analysis and reporting. Developing long form, livestream, short form and UGC content formats.

140hrs

Content Programming

7&8-fig

Content Deals

SVOD / Streaming

Creativebug SVOD Growth

Growth Marketing Lead and Interim PM with full funnel ownership. Overhauled content marketing including SEO/SEM, newsletter relaunch, lifecycle marketing, and retention-focused editorial strategy. Oversaw redesign and update of the iOS mobile app. Acquired by Otter Media / The Chernin Group.

Subscriber Acquisition

Lifetime Value

Campaign Highlights

Branded Content Hot Wheels × Nitro Circus

Success of branded content performance turned into a multi-year partnership with content, global activations, and Creator collaborations to engage Gen Alpha.

SVOD AF2 & Sony

Launched action sports film, Action Figures 2 in partnership with Sony Crackle without paid spend. Over 14M organic views driven by social content strategy.

UGC